Facebook Ads and Google Ads
There’s more to running Facebook and Google Ads then uploading your image and pressing a button. It’s understanding your target audience, who they are, how they think, and what they want. It’s understanding how to craft those messages in a way that will resonate with your target audience into the caption and creative of the ad. Then of course there is the technical side of setting up the campaign correctly. And finally it’s about monitoring the ad performance and optimizing it so you’re not wasting money on an ad campaign that isn’t being shown to your ideal customers.
Branding and Graphic Design
Having an established and recognizable brand is essential to success. You want a brand that customers see and know that they’re talking to you. Colors, design, font, and spacing are key aspects of a complete brand image.
Conversion Optimization and Analytics
Analytics can be overwhelming. What does relevance score mean? What’s the difference between impressions and reach? Want to know how customers are moving about your website? Want to know why your bounce rate is so high? These are all questions I can help you answer with analytics! Understanding your website, social media and ads analytics will help you optimize your website, social media and other marketing efforts to increase ROI.